Lumina Learning Center
Logo Design
Lumina Learning Center
Logo Design
Lumina Learning Center
Logo Design
Project Overview
Lumina Learning Center is a conceptual project. They needed to evolve from a small creative workshop into a professional ed-tech brand. What started as a grassroots series for writers and illustrators in 2019 is now a full online platform that includes live classes, mentoring, and partnerships with schools and publishers.
They needed a logo that could bridge their community roots with their new professional aspirations, something that said "we're serious about education" while still feeling welcoming and creative.
Project Overview
Lumina Learning Center is a conceptual project. They needed to evolve from a small creative workshop into a professional ed-tech brand. What started as a grassroots series for writers and illustrators in 2019 is now a full online platform that includes live classes, mentoring, and partnerships with schools and publishers.
They needed a logo that could bridge their community roots with their new professional aspirations, something that said "we're serious about education" while still feeling welcoming and creative.
Project Overview
Lumina Learning Center is a conceptual project. They needed to evolve from a small creative workshop into a professional ed-tech brand. What started as a grassroots series for writers and illustrators in 2019 is now a full online platform that includes live classes, mentoring, and partnerships with schools and publishers.
They needed a logo that could bridge their community roots with their new professional aspirations, something that said "we're serious about education" while still feeling welcoming and creative.
Target Audience
Aspiring creatives (18-35) looking for affordable expert guidance.
Mid-career professionals (30-45) seeking flexible skill-building programs.
Educational partners like schools and arts organizations needing ready-to-use creative curricula.
Target Audience
Aspiring creatives (18-35) looking for affordable expert guidance.
Mid-career professionals (30-45) seeking flexible skill-building programs.
Educational partners like schools and arts organizations needing ready-to-use creative curricula.
Target Audience
Aspiring creatives (18-35) looking for affordable expert guidance.
Mid-career professionals (30-45) seeking flexible skill-building programs.
Educational partners like schools and arts organizations needing ready-to-use creative curricula.
Brand Personality
Lumina Learning Center's personality is one of warmth and professionalism as it partners students with mentors who genuinely believe in every student's creative potential. The tone is warm and encouraging, and their brand voice is one meant to be inspiring and approachable.
Brand Personality
Lumina Learning Center's personality is one of warmth and professionalism as it partners students with mentors who genuinely believe in every student's creative potential. The tone is warm and encouraging, and their brand voice is one meant to be inspiring and approachable.
Brand Personality
Lumina Learning Center's personality is one of warmth and professionalism as it partners students with mentors who genuinely believe in every student's creative potential. The tone is warm and encouraging, and their brand voice is one meant to be inspiring and approachable.
Design Elements
The original logo for Lumina Learning Center featured a simple lightbulb and word mark. This logo keeps with that same concept, but elevates it.
Design Elements
The original logo for Lumina Learning Center featured a simple lightbulb and word mark. This logo keeps with that same concept, but elevates it.
Design Elements
The original logo for Lumina Learning Center featured a simple lightbulb and word mark. This logo keeps with that same concept, but elevates it.
