Dragonfly Music & Arts Festival is a fictional festival I designed for a university class assignment. The brief was a promo poster, and I wanted to avoid the usual festival-poster shortcuts (collaged photos, pastel gradient, sans-serif type stack). The centerpiece is a hand-painted figure built from scratch in Photoshop, which gave the poster a warm, hand-made feel that matches the folk and country tone of the (imaginary) festival.
Target Audience
If this had been real client work, the audience would be regional music and art festival-goers, especially folk and country fans. In practice, the audience was the classroom. The point of the assignment was to demonstrate digital painting, type integration and poster layout in a single piece, and the festival concept was the vehicle for that.
Touchpoints
The poster was presented as a bus stop mockup to show how it would work in real outdoor advertising. Loud color and a strong central figure are the only things that matter when you've got two seconds of attention from someone walking past.
Success Metrics
Success here was academic. The professor and my classmates responded well, and the project landed on the strength of the painting and the type. It hit the brief without looking like every other festival poster in the studio.
