Target Audience
The campaign is designed to reach homeowners, local community members, and small businesses in the Elgin area who are looking for accessible ways to contribute to ecological health. The identity needed to appeal to people who may not see themselves as environmental activists but who could be inspired by simple, tangible actions in their own yards.
Touchpoints
Primary touchpoints included the logo, an informational brochure, and digital use for the organization’s website and outreach emails. The brochure served as both an educational tool and a call to action, outlining the ecological benefits of native planting and providing clear steps for participation. The consistent branding across these touchpoints reinforced the initiative’s credibility and made it easier for the audience to connect the visual identity with the mission.
Success Metrics
As a community-focused project, success was measured by how well the branding supported awareness and engagement. The clear, modern logo and educational brochure gave the organization a professional presence that volunteers could use when reaching out to the public. Early feedback from the group indicated that the materials helped to encourage participation in the initiative.
