Singing Moons

Logo Design

The objective was to create a brand identity for my freelance graphic design business, Singing Moons Designs. The challenge was to develop a logo that visually represented both creativity and professionalism, while incorporating symbolic elements that aligned with the brand name and values. The final design uses a bold, geometric mark paired with customized typography to capture both clarity and personality.

Singing Moons

Logo Design

The objective was to create a brand identity for my freelance graphic design business, Singing Moons Designs. The challenge was to develop a logo that visually represented both creativity and professionalism, while incorporating symbolic elements that aligned with the brand name and values. The final design uses a bold, geometric mark paired with customized typography to capture both clarity and personality.

Singing Moons

Logo Design

The objective was to create a brand identity for my freelance graphic design business, Singing Moons Designs. The challenge was to develop a logo that visually represented both creativity and professionalism, while incorporating symbolic elements that aligned with the brand name and values. The final design uses a bold, geometric mark paired with customized typography to capture both clarity and personality.

Logo Reveal Video

Created in Adobe After Effects.

Created in Adobe After Effects.

Created in Adobe After Effects.

Target Audience

The logo is intended to appeal to small business owners, independent authors, and organizations seeking design services that are modern, cinematic, and illustrative. The identity needed to feel approachable yet professional, signaling reliability while also standing out from generic freelance logos.

Touchpoints

Key touchpoints for this identity include digital platforms (website, social media, online portfolio), print materials (business cards, invoices, stationery), and merchandise applications (t-shirts, promotional items).

Success Metrics

As a self-initiated branding project, success is measured by how well the logo aligns with my brand goals and communicates effectively across mediums. The identity has served as the cornerstone of my design portfolio, providing a recognizable visual anchor that clients have responded to positively.