This is the identity for my own freelance studio. Self-branding is harder than it sounds. I went through a dozen directions before landing on this one. The final mark is geometric and a little weird, paired with custom letterforms that lean into the “moons” part of the name without getting too literal. I wanted the logo to feel cinematic, not cute.
Logo Reveal Video
Created in Adobe After Effects.
Target Audience
The work I take on is mostly small business owners, indie authors, and small organizations who want design that actually looks like something. The identity needed to read professional without looking like every other freelance template kit on Behance.
Touchpoints
The mark goes everywhere. Website, socials, invoices, business cards, the occasional t-shirt. It had to scale and stay recognizable as a circular avatar at 32 pixels.
Success Metrics
Self-initiated projects don't have KPIs, so success here is whether clients actually respond to it. They have. The mark is the visual anchor of my whole portfolio and the first thing potential clients see when they land on the site. It's done its job.
