Logo Reveal Video
Target Audience
The logo is intended to appeal to small business owners, independent authors, and organizations seeking design services that are modern, cinematic, and illustrative. The identity needed to feel approachable yet professional, signaling reliability while also standing out from generic freelance logos.
Touchpoints
Key touchpoints for this identity include digital platforms (website, social media, online portfolio), print materials (business cards, invoices, stationery), and merchandise applications (t-shirts, promotional items).
Success Metrics
As a self-initiated branding project, success is measured by how well the logo aligns with my brand goals and communicates effectively across mediums. The identity has served as the cornerstone of my design portfolio, providing a recognizable visual anchor that clients have responded to positively.






